Master in Business Design addresses newly-graduated people, young professionals and corporate resources in need of training. With its multi-disciplinary approach, the Master pursues the following aims:
- to create a new managerial class composed of people who know how to combine creativity, managerial skills, and entrepreneurial spirit
- to provide the necessary tools for the management of a design-driven company: to resort to innovative visions to create successful strategies, to work for global projects and not only in terms of skills or solutions, to have a holistic vision to manage the market and the sector, the brand value, the environmental and social responsibility towards stakeholders
- to enhance, accelerate and broaden the virtuous circuits of the districts' organisational model;
to understand, delve deeper into, and optimise the characteristics of the Made in Italy
- to apply the results of research to enterprise under the form of new business hypothesises, innovative explorations and market strategies