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The Master’s didactic approach aims at these formative objectives:

the acquisition of an eclectic professional training which combines creativity, managerial skills and entrepreneurial spirit.

the acquisition of the necessary tools for the management of a “design driven” company, thus the acquisition of the ability to resort to innovative visions for successful strategies, to work by global projects and not just by means of competences or solutions, keeping a comprehensive vision that can not only best exploit and value the brand, the market and its sector, but also maintains the environmental responsibility towards stakeholders.

the knowledge and the investigation of the organizational model and the characteristics of the Made in Italy, thus gaining the ability of understanding, delving deeper and optimizing its success and its processes.

the acquisition of an approach of research and opening towards new business be brought into le classic enterprise, starting from the identification of innovative explorations and market strategies.